The Alton Hotel
As a new hotel in San Francisco, The Alton needed brand-focused social media marketing that integrated custom digital assets. Our creative team worked closely with The Alton Hotel to understand their creative vision and objectives, so we could deliver a strategic solution that delivered optimal ROIs.
Social Media & Digital Asset Strategy
The Alias team compiled a dedicated Social Media team to craft copy, capture ideal brand photos, develop social media marketing plans, research ideal hashtags and posting times, and more.
With this expertise coalescing into a creative powerhouse, we took over all things web and social-facing for The Alton Hotel, providing a seamless transition, all-new digital assets, dynamic new videos,l and more.
The Alias helped has also been on hand at The Alton Hotel to produce events, capture event photos and videos first hand, and immediately post on social media (sometimes during the events) for the ultimate engagement.
Why Brand Cohesion is Important
As a brief aside (that will shortly return focus to The Alton hotel), brand cohesion is the practice of maintaining consistency across all aspects of a brand, including its messaging, visual identity, and actions. This is important because it allows consumers to develop a clear understanding of what the brand stands for and what they can expect from it.
When a brand lacks cohesion, it can create confusion and distrust among consumers, and cause them to question the brand's credibility. Inconsistent messaging or visual identity can make a brand appear disorganized and unprofessional, which can ultimately drive away potential customers.
On the other hand, a brand that demonstrates strong cohesion — like The Alton Hotel — is able to build trust and loyalty with its target audience. That can lead to increased sales and brand advocacy. Overall, brand cohesion plays a critical role in shaping a brand's reputation and ability to connect with its audience.
Video Project for The Alton Hotel
As part of the social media and digital asset solutions we provided for The Alton Hotel, the Alias team also crafted the sharp, compelling, and perfectly concise brand reel below. This video highlights some of the exciting features and services available at The Alton Hotel, giving our client multiple ways to leverage this cool new asset (e.g., website embeds and social media profile pages).