Arden Living
Mission: Create & execute multiple levels of marketing & social programming for a new full amenity, luxury residential community.
Strategy: Create a desirable lifestyle brand using social media & content marketing to convert potential residents. Using social media to feature the amenities on site and create a community that strives to be social vs your typical residential complex. Adding a sonic identity feature to the common areas to help keep the proper energy during different day parts. Build out & manage a social programming calendar featuring weekly Yoga classes, hosted happy hours & other social events to keep residents engaged.