What Innovative Hotels Are Doing to Advance Their Brands Online
Top hotels are increasingly leveraging the latest technologies, proven strategies, and remarkable innovations to stand out in today’s ultra-competitive hospitality industry.
With that, what follows reveals some key insights about what’s putting exceptional hotel brands centerstage in more reservation-ready spaces online.
Hotel Photography
The best hotel photography can immerse any viewer in a scene in the blink of an eye, inviting them to explore more and instantly exciting them. With that, hotel brands that want to lead the pack tend to schedule multiple photography shoots a year, so they can routinely capture:
While every hotel photography shoot is a unique adventure, a photo shot list that covers key bases can include a combination of:
From planning through post-production, the average hotel photo shoot can take a month or longer, with expedited services available from the best teams, like the hotel photographers at Alias.
Hotel Videography
Hotel videos can enhance photos and truly enrich what’s portrayed, providing unique perspective and an extra touch of elegance and sophistication. With that, boundary-pushing hotels are doing more these days with video than ever before. That includes leveraging:
Hotel videography is often paired with photo shoots, with more complex sessions spanning a couple of weeks (at least) and incorporating plans for reshoots to ensure exceptional results.
Hotel Social Media Marketing
These days, many hotels make the mistake of setting up social media profiles and then letting them wither on the vine, posting minimal or canned updates that don’t really “land” with users.
Social media platforms are where more and more people make purchasing decisions these days (and where they’re getting news, entertainment, and exposure to new consumer opportunities).
Hotels that haven’t gotten their social media marketing off the ground — or that have given up on cultivating a social presence — are intentionally putting themselves in a corner where they could look behind the times and be inadvertently pointing out better competitors who are active on social media.
Check out some of the hotel social media projects Alias has headed up with spectacular success below.
SEO for Hotels
Search engine optimization (SEO) is a little-understood area that can uncover massive goldmines for hotels that want to grow, amplify brand exposure, and really beat out the competition. That’s because hotel SEO services can get brands:
How to Align Digital Assets & Next-Level Strategies for Hotels
Crucially, hotel photography, videography, social media, and SEO can all go hand in hand, working together to achieve bigger-picture results and multi-faceted success. Specifically, cutting-edge hotel brands that have been trailblazers in the digital realm have found exciting new ways to take advantage of and turn up the volume on their:
Brand Consistency
A hotel's brand identity, values, and unique selling points need to be cohesive and consistent across different assets, strategies, campaigns, and platforms.
Storytelling
Integrating hotel photos, videos, social media, and more should be flawless, telling a compelling story about the hotel's offerings, atmosphere, and guest experiences.
SEO & Content
Luxury hotels with a stronghold in organic search have mastered the art of content while fine-tuning their SEO to adjust to the current search landscape.
Social Proof & Engagement
Habitualizing social media marketing for hotels can be step one in highlighting relevance, personality, and unique offerings a given venue has to offer. Beyond that, however, top luxury hotels can do so much more here by:
Alias Brings More Hotels to the Forefront with Better Digital Assets & Strategies
Alias routinely partners with forward-thinking hotels nationwide, to deliver custom suites of services geared toward brands’ needs, short-term goals, and longer-term objectives.
To do that, our team of expert photographers, videographers, social media specialists, SEO professionals, and creatives consistently help luxury hotels grow, attract more high-value customers, and maximize the return on their digital marketing investments.
Gaining a sharper competitive edge is easier for luxury hotel brands that partner with Alias. We work with the highest-end hotel and hospitality brands nationwide, providing custom, turnkey solutions and optimal ROIs.