Case Study: Midtown Athletic Association

AV Studio Overhaul

Overview

Client: Midtown Athletic Association

Solution Provider: Alias Creative Agency - AV

Division Industry: Fitness & Wellness

Service Offered: AV Studio Development, Maintenance, and Optimization

Our Challenge

Midtown Athletic Association, one of the nation’s premier fitness and wellness clubs, wanted to enhance their fitness studio’s audio-visual (AV) experience across their nationwide network of locations.

While their existing systems had served them well over the years, there was an opportunity to:

  1. Upgrade and streamline the technology.

  2. Better support members.

  3. Improve consistency across their clubs.

Additionally, another challenge was ensuring that the AV systems were easily understood and operated by all staff.

As staff members transitioned or left, valuable knowledge about operating and maintaining the AV systems would often leave with them, leading to gaps in training and potential operational disruptions.

Midtown Athletic needed an AV solution that was intuitive, easy to train staff on, and built to ensure continuity, no matter who was present at each location.

Our Solutions

Midtown Athletic partnered with Alias Agency’s AV division to design a comprehensive solution that addressed both immediate and long-term needs.

Alias focused on creating an upgrade that aligned with Midtown’s goals for consistency, ease of use, and durability across all locations.

1. Assessment & Strategic Planning

Alias’s AV division began by conducting a thorough assessment of the existing systems at Midtown's clubs.

They evaluated each location’s specific needs, taking into account factors such as room size, usage patterns, and technological requirements.

This thoughtful, customized approach ensured the solution would not only address current needs but would also position Midtown Athletic for future growth.

2. Customized AV Solutions for Each Location

Alias tailored the AV solutions for each individual club location.

To do that, our AV experts considered and analyzed the unique features in each space and how the systems would be used in each distinct location.

For example:

1. Some locations required enhanced audio for group fitness rooms.

2. All locations required intuitive systems that instructors and staff members could easily operate, regardless of their level of technical expertise.


3. Focus on Longevity & Scalability

Alias designed the new AV infrastructure with longevity and scalability in mind.

By selecting high-quality equipment and future-proof technologies, they ensured that the system would continue to meet Midtown’s evolving needs.

The scalable approach also allowed for easy updates as technology advances, avoiding the need for major overhauls in the future.

4. User-Friendly Systems & Knowledge Continuity

A key concern for Midtown was ensuring that the AV systems were easy for fitness instructors and staff to operate, even as personnel changed.

Alias focused on building user-friendly, intuitive AV systems that could be easily trained on by anyone, regardless of experience level.

This ensured that even if there was attrition among staff, the systems would remain consistently operable and efficient.

5. Economical & Sustainable Solution

Alias provided an economical solution that fit within Midtown’s operational and capital budgets.

The approach was designed to maximize value by:

1. Using existing infrastructure where possible

2. Selecting energy-efficient equipment

3. Working closely with Midtown’s financial team to manage costs while maintaining high quality.

6. Ongoing Maintenance & Support

Alias’s commitment to the project didn’t end with installation.

We provided ongoing support, including:

1. Regular software updates

2. Troubleshooting and repairs

3. Equipment monitoring

4. Timely upgrades when needed

This proactive preventative maintenance ensured that the systems remained in excellent working order, minimizing disruptions for staff and members alike.

Results

By partnering with Alias’s AV division, Midtown Athletic Association achieved several key outcomes:

1. Improved Member Experience

The upgraded AV systems delivered a seamless and enhanced experience for members, with reliable, high-quality sound and visuals in every class, whether virtual or in-person, minimizing any schedule interruptions due to nonfunctioning equipment.

2. Cost Savings

The project was completed within budget, and the long-term maintenance and support plan helped control ongoing costs.

3. Future-Proofing

The AV systems were designed to grow with Midtown’s needs, allowing for easy upgrades and adjustments as technology evolves.

4. Operational Efficiency & Consistency

A major benefit of the new AV systems was the improved consistency in quality across all locations. Members can now expect the same great sound and visual experience, no matter which Midtown club they visit nationwide.

5. Knowledge Continuity

Alias’s user-friendly AV systems made training staff easier and ensured that the knowledge of how to operate and maintain the systems remained with the club. As staff turnover occurred, new team members could be quickly trained on the AV systems, reducing potential operational disruptions and ensuring continuity in service.

Conclusion

The collaboration between Midtown Athletic Association and Alias’s AV division successfully modernized the AV experience across Midtown’s national locations.

By providing a tailored, scalable, and user-friendly AV solution, Alias not only met Midtown’s immediate needs but also positioned them for future growth.

The result is a more reliable and consistent AV experience for members across all clubs, as well as a system that is easy for staff to operate, regardless of changes in personnel.

With Alias’s solution, Midtown Athletic is now equipped with AV infrastructure that supports their commitment to providing an exceptional, seamless fitness experience for their members, today and into the future.

Alias helps protect and plan your long-term AV investments, ensuring that your systems remain state-of-the-art, fully operational, and ready to meet the evolving needs of your business. They are there to guide your AV strategy every step of the way — today, tomorrow, and beyond.