Ashland Leather

Most product videos we shoot have highly designed storefronts or ultra-ornate spaces that make our jobs a little easier.

But where’s the fun in that?!?

Embracing new opportunities, the Alias team worked with Ashland Leather to devise a thoughtful, engaging concept that would really showcase the brand and its distinctive leather offerings.

About Ashland Leather

Ashland Leather is a leather maker based in Chicago that does its business strictly online. Every wallet, belt & watch strap is hand-stitched in their Bucktown space.

What We Did

Alias partnered with Ashland Leather to film a video and take photos that highlight their process, products, and craftsmanship.

To do that presented a unique challenge for our seasoned photographers and videographers. Meeting the objectives and creating distinctive digital assets, we captured dynamic footage for Ashland Leather using:

Tight shots to showcase textures, leather tools, stitching, and specific steps in the leathercrafting process
A variety of angles to capture precise details that could encapsulate and communicate the “story” of this brand, its products, and how it provides unparalleled value through its hand-crafted processes.

As part of this brand photography and videography project, our creative team also visited Ashland Leather’s supplier, Horween Leather, featuring deeper facets of the brand story that underscore its commitment to quality.